Summary
Kimi Naturals is an e-commerce brand selling body enhancement products from California, US. The business team wants a complete rebrand for Kimi Naturals.
Our Task
Despite having an existing branding and website, Kimi Naturals believes they can be better. The task was to re-create Kimi Naturals' branding and website, so they adhere to branding and UX/UI best practices. We need to find a way to present Kimi Naturals in a new way so that it engages the existing older market and invites more middle-aged to younger people into the brand story.
What we've done
— Creative direction, project management, quality assurance for copywriting and design
— Design a brand that engages the target audiences
— Established the brand aesthetics and applied it to their existing marketing channels
— Designs for their Shopify website, social media, and email marketing
Discovery Stage
Mood boards and logo studies help craft the visual foundations of an identity. We worked closely with the stakeholders to ensure that each piece of visual element in their brand aligns with the overall values we've set.
The Final Logo
After several iterations, we present to you the approved brand mark for Kimi Naturals. This logo design communicates the holistic body transformation through the leaf shape. The K symbol depicts an imagery of a bird with its wings spread wide to symbolize our optimistic and warm approach to our target customers.
Brand Guidelines
We came up with a complete set of brand identity guideline for Kimi Naturals. During this process, we were also drafting a Verbal Identity with a copywriter to ensure that the visuals and words used in the brand are cohesive and forms a good persona that its audience can recognize.
Brand Application
Social Media
Email Marketing Designs
Website Design & Development
When the brand foundations have been established, we went to begin the User Experience Design (UX Design) process. We went through the following steps in detail to ensure that we have enough data for the capabilities we're about to build.
- Online Survey
- Competitive Benchmarking
- Heatmap Analysis through HotJar
- Information Architecture
- Low-fidelity prototyping
- Designed solutions for the interactions
We also played a critical role in ensuring the website is implemented well in Shopify. We worked with a team of developers and conducted staging tests to monitor the development of each page.
High-Fidelity Prototype
This interactive prototype showcases the Desktop view of the website. We also created a prototype for Mobile view.
Results
Kimi Naturals successfully launched in 2022 with high-quality branded marketing channels. We were glad to say that the design decisions made for this brand were a combination of research, data gathering, stakeholder feedback, and creative team collaboration.
Their website is now live at www.kiminaturals.com! Sharing with you some live snapshots of their website and social media pages.
What We Do
Our services are designed to help your brand reach its full potential.
Brand Strategy & Design
Branding makes your business irresistible to your customers. It positions your brand at the top of their minds, so they pick you when they're ready to buy. Don't miss out on its potential.
Website Design
Before seeing your business's door, your customers see your website. We can help you improve it!
Content Marketing & Design
Followers can turn into paying customers. Is your social media helping your revenue? Content marketing boosts your business's profits.
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