CU Dental Office

Brand Identity

Summary

C.U. Dental Office is one of the first brands we helped with their logo design. CU launched in April 2018 and has grown to be a well-trusted, highly reliable, and welcoming dental clinic in Metro Manila.

What we've done

  1. Logo Design
  2. Brand Identity

Logo Concept

We conceptualized a brand mark that fits the owner’s preferences and personality. They envisioned their dental clinic brand to be friendly, and exude a warm and happy trait. They hoped to target women so the brand has to have feminine aspects.

Final Logo

The logo design is a combination of a heart, a tooth, smiley face, and the letters C and U.

New Development

When we drafted the logo years ago, we came up with an identity that was underdeveloped due to the fact that we were just starting to learn brand identity design.

For this portfolio, we made an attempt to enhance the work we’ve done, focusing on the target audience, and the insights provided from our previous brand discovery.

We want to apply a modern and minimalist style without losing the happy and positive vibe of the brand. We also thought of ways to reinforce the “C U” (see you) branding we’ve conceptualized with them before.

Results

We're glad to have conceptualized a better brand identity for CU Dental office for this portfolio. They've been true to their values since the beginning- a warmhearted, welcoming, and reliable dental hub for women who wants a beautiful, confident smile.

CU is now the home dental clinic for prominent personalities like the Blacklist International, celebrities and influencers.

Follow them on social media! They're on Facebook and Instagram.

What We Do

Our services are designed to help your brand reach its full potential.

Brand Strategy & Design

Branding makes your business irresistible to your customers. It positions your brand at the top of their minds, so they pick you when they're ready to buy. Don't miss out on its potential.

Website Design

Before seeing your business's door, your customers see your website. We can help you improve it!

Content Marketing & Design

Followers can turn into paying customers. Is your social media helping your revenue? Content marketing boosts your business's profits.

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Let's talk.

We help you design your visual brand.

UP